Monthly Archives: June 2017

Collaborating Digital Marketing Automation with SEO for your Business

The concept of SEO finds its roots linked to the basics of Search Engines. SEO marketing strategies have been in place from the day search engines were made available for public use. The content generated by these search engines helped businesses stride to the top of the online rankings. However, the concept of SEO has taken a backseat in recent times. This is because many other online marketing strategies have come to the fore, producing better results than what SEO used to do. Digital Marketing Automation is one such strategy.

Digital Marketing Automation

First, we would like to give a brief explanation of the digital marketing automation process. Online marketing requires you to send emails, write social media posts, write newsletters, send reminders and create general content for your website. This, however, isn’t a simple task. You need to hire someone as a full-time employee for such a job unless you buy automation software. Such software automatically repeats marketing processes which are necessary for the branding of your business.


You can feed the automation software with all the necessary data and it will continue producing desired content after fixed intervals of time. This makes the marketing task a lot easier and affordable. You don’t need to write emails and send them individually to all of your potential customers. The software will do it for. This makes online marketing procedure smooth and hassle-free.

SEO and Digital Marketing Automation

Now, coming back to the heart of the matter, you can improve the results produced by SEO and Automation individually by combining these processes together. Well, one thing worth mentioning here is that the automation tools help you gather valuable information about your potential customers. For instance, from the pages they like over the internet, the people they follow and other things. This helps you recognize your potential customers over the internet. This facet of the marketing automation tools can be merged with the concept of SEO.

Using the information retrieved from automation software, you can figure out about the trending topics, taglines, and keywords which you can ultimately use in your own content. In simpler words, you get to know the hot keywords which are helping other businesses attract traffic. Once you know them, you can use these keywords and generate leads.

This isn’t a straightforward task as it requires precision and experience. This whole procedure of investigating trending topics through automation and then using them to SEO your content is called data collection. With the right data, your business can grow many folds in shortest possible time.

The Bottom Line

The bottom line is that you can fasten up the already speedy digital marketing automation process by merging it with the concept of SEO. With the availability of correct data, you can engage in a targeted marketing approach where you reach out to potential customers only; the ones who already like and follow stuff similar to yours. Therefore, businesses relying on these techniques separately shall look out to marry these together for the production of better results.

Importance of Ethics and Character Building in Schools

Teaching is much more than giving assignments and checking home works of your students. Teachers must ensure that their students learn some ethics and values as well. These values help them develop strong characters which ultimately helps them transform into better individuals; both at personal and professional levels.


The easiest ways of setting ethical values in students are by promoting role models and ensuring volunteerism. It is important to make sure that children develop a strong personality as it helps them lead a content life; one in which they not only develop themselves but help others grow too.

Children develop strong relations with other kids in school when taught certain values. This ultimately helps them perform better at their education. Apart from this, these developments ensure many other benefits too. This article discusses some of them here;


Teaching mannerism at an early age leads to strong professionalism in students during the latter parts of their lives. This includes respecting other’s ideas, sharing a helping hand, and always being a positive energy for everyone around you. This sort of attitude helps you grow at your workplace. Students develop such manners in their professional lives if they are taught values during their time at the school.

Responsible Citizens

Societies prosper only when the individuals are responsible in their thoughts and acts. The things you do have a direct impact on the shape of the society. If you are making genuine efforts for a better society then others will reciprocate too leading to a harmonized, happy environment.

Mutual Cooperation and Development

Norms and values taught at school, for the purpose of character building, urge people to be more cooperative. People grow welcoming tendencies in their personalities which is good for the mutual development. So, to ensure a better tomorrow, we should start today! Instill good habits and thoughts in kids at school and they will perform better professionally in future.

Egalitarian Culture

It’s not just cooperation and understanding at individual level which come when students are taught values at school. In fact, the whole society adopts an egalitarian culture in which no one is left behind. People start caring for others and present their help at the times of the need. This egalitarian culture leads to a lasting peace. Combined efforts are done for the welfare of the people.

Strong Civil Society

When students are taught norms and values at school, they become able to differentiate between right and wrong. They know what should be supported and what should be condemned. As a result, a strong civil society is formed which isn’t shy to raise its voice for its rights. A strong civil society can usher a positive change in any country. It’s only plausible when we start teaching these values at an early age.

In a nutshell, teachers should focus on teaching values at school along with giving regular education. Regular education helps students in their professional lives. But, the ethics and values taught at school help them in personal life as well as their social interactions.

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