Monthly Archives: April 2017

7 Tips for Designing Awesome Animated Gifs

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Whether it’s marketing or education, GIFs are the best and most attractive way of adding that zesty flavor to your blog and/or advertisement. For your marketing strategy or your educational tactics to truly excel, you must marvel the audience and what could be a better way than to use GIFs?

Let’s take a look at top 7 tips for designing awesome animated GIFs that will boost your reads in no time!

Designing the Devil

1.     Behind the scenes

Let me give you an insight to what goes on behind the scenes of creating a beautiful animated gifs- they start as videos! Yes, I always make sure my gifs are videos in the beginning for which I use Stupeflix. This is an online website and has got some handy animation features. The best part of using this website is that it is cost free!

Once the video is done, transfer it onto Photoshop and that’s a wrap!

2.     Play with the colors

You must make sure that you have a brilliant eye for the most aesthetic and artsy color scheme. Just because I asked you to play with colors, doesn’t mean I am giving you the license to go overboard.

Stay natural, stay smart and use the best matching schemes!

3.     Brevity is the best policy

Be very concise while creating a gif as people doesn’t have time to watch the whole movie. You do not need to put in the effort of adding the maximum amount of details- your viewers wouldn’t have all day and will only want to see the highlight of your entire content!

4.     Blur the baby

Blur your gif babies whenever and wherever you can! Websites like Stupeflix carry a motion blur feature and even allow you to transport your gifs to Photoshop. Blurry gifs give off a more professional and artsy vibe and are sure to make your gifs look A1.

Saving the Satan

You’ve got to do, what you’ve got to do- you’ve got to save your Satan, also known as, your gifs and that happens when you export your files to Photoshop!

5.     Color cut

Play around with color section on Photoshop and add to the aesthetic of your gif!

6.     Cut down the clones

Every time your animation stops or resets, it is because of the clones of your frame lining up with time durations as short as 0.03 seconds. Delete these frame duplicates and extend the time limit of the frame you chose to make your gif last longer on screen.

7.     Killing the kilobytes

Heavy kilobytes tend to add to the heaviness of your gif file! Set the ‘lossy’ on your Photoshop somewhere in the middle of 1-10 and kill some unnecessary kilobytes!

With these top tips coming from a graphic designing expert, as notorious as myself, you will be able to create some of the most awesome gifs you could have thought of!

5 Things to Consider when Creating a Video Animation

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Creating animations is fun and easy as long as it is restricted for recreational use. When using video animation as a marketing strategy for your business, entrepreneurs need to be weary of the ingredients that go into the making and successful execution of such a strategy. Since video animations are supposed to layout the foundations, ideologies, perspectives and beliefs of your company out in a catchy manner, there are several important factors you must consider before you do so.

So what are the 5 things to consider when creating a video animation? Let’s find out:

1.     Target Audience

Every business decides on a product they will produce or a service they will offer. These products aren’t meant for everyone, they’re meant for a specific group. For examples, companies that produce tampons have women of post-puberty in mind. This means when making an animation video, the business must keep in mind the informative facts about its product that will attract women, the awareness this video will be spreading and the persuasive factor that will convince more women to buy these tampons. This allows the businesses to understand what sort of a message is to be delivered through these animation videos.

2.     Approach

What is your approach? Where are you going to post this animation video?

It is important to decide where and how a business would be marketing the video. This can also be determined by the type of audience it renders. Your approach depends on how vastly your medium is approached by your audience. This approach also influences the type of videos you will be making. For instance, Facebook requires humorous videos to break the internet while YouTube commercials tend to be persuasive.

3.     Size

What is the size of your animation video?

In the modern times, people’s attention spans have shrunken to the point of non-existence. This means, someone will give you only so much of their time and your efficiency will determine how well you deliver your message within that limited time of a couple of seconds. Therefore, the size and length of your animation videos should be precise enough to be actually watched by the viewer.

4.     Budget

Let’s talk real. We all know nothing in this world is cost free. Video animations for professional level are not free of cost and require some sort of charges. Although you do not need to have a massive budget, the stage where your business is at largely influences how much of a budget you can summon. For instance, if your business is still growing, you would be fond of Powtoon’s pro version while a well-established business just might go for a software as hefty as Maya.

5.     Brand Image

The type of audience you target and the product you sell enormously affects your animation videos. Your product represents the type of image you sustain in the market. If you are selling a smartphone, you are obviously selling a luxury and need to produce a video that reaches out to your audience accordingly.

These are some of the factors that need to be considered before you actually make an animation video!


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